Yeo Valley Organic launches ‘always on’ connected packaging across product portfolio

Yeo Valley Organic launches ‘always on’ connected packaging across product portfolio

Britain’s largest organic brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform. Working with connected consumer agency SharpEnd, Yeo Valley Organic can now engage directly with their consumers through their most scalable media asset. Yeo Valley – Put Nature First from SharpEnd […]

Emmi Promotes New Products Via Gamification Technology

Emmi Promotes New Products Via Gamification Technology

Swiss milk processor, Emmi, alongside multinational food packaging and global leading packaging company Tetra Pak, has partnered with leading creative technology studio, Appetite Creative, to promote the launch of two new products, Oat Milk Drink and Balance Drink, via interactive digital advertising and connected packaging. The direct to consumer campaign aims to raise the profile of two existing products, […]

Malibu and Kahlua Prototype the Future with ‘Living Lab’ Technology Hub

Malibu and Kahlua Prototype the Future with ‘Living Lab’ Technology Hub

Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful startups which include: Spotify, King and Mojang. The space, which has been created in conjunction with the company’s technology innovation agency, […]