Starbucks and Nestlé Form Global Coffee Alliance to Elevate and Expand Consumer Packaged Goods

By on    Beverages, Latest, Launches, Marketing, Non Alcoholic  

Starbucks and Nestlé Form Global Coffee Alliance to Elevate and Expand Consumer Packaged Goods

Starbucks announced it will form a global coffee alliance with Nestlé to accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate both the at-home and away-from-home coffee and related categories […]

Sparkling ICE Named To IRI New Product Pacesetters Report

By on    Beverages, Non Alcoholic, Promotions  

Sparkling ICE Named To IRI New Product Pacesetters Report

Sparkling ICE, part of the TalkingRain portfolio of beverages, has been named one of the top ten most successful food and beverage CPG brands of 2012 in the Information Resources, Inc. (IRI) 2012 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products. Nearly 1,900 new CPG brands […]