Corona has launched its new ‘This Is Living’ global brand platform by Wieden+Kennedy Amsterdam. The campaign taps into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Through original content featuring authentic voices from around the world, this new global brand platform reminds consumers to […]
AB InBev said it would up spend on sales and marketing in 2016 to boost its top global beer brands and get younger consumers to see beer in “new and fresh ways”. The global brewer unveiled its plans during its full year results for 2015, reporting revenue growth of 6.3%. Revenues of its three global […]
Corona’s long-standing association with the beach will be amplified by a special out of home (OOH) experiential activity in London’s Old Street, and digital activations across a further four locations. The OOH activity taking place at Old Street will implement an extended creative technique, with extra-large 3D Corona bottles emerging from the panels and a […]
Corona has partnered with Spotify to push its Corona SunSets festival series, giving British listeners the chance to win a trip to Ibiza. The Mexican beer brand will run six SunSet festivals through the summer in Mexico, the UK, Italy, Spain, China and Australia. The Spanish festival will take place in August in Ibiza. British […]
Corona lit-up a bar in Canada — literally — thanks to a clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video above to see how the brand brought extra hours of sunlight to some drinkers on a bar patio. The stunt is a great realization of the brand’s tagline, “Find your […]
In a clever combination of astronomy and advertising, beer brand Corona installed a fun billboard in New York City that cleverly turns the moon into a lime wedge. On certain nights of the month—from certain angles—the crescent moon would align itself with the billboard, making it look like a piece of lime resting on a […]