Corona’s Clever Outdoor Stunt Sees The Light In Toronto

Corona lit-up a bar in Canada — literally — thanks to a clever outdoor stunt from Toronto agency Zulu Alpha Kilo.

Check out the video above to see how the brand brought extra hours of sunlight to some drinkers on a bar patio. The stunt is a great realization of the brand’s tagline, “Find your beach,” and surely has extra resonance in Canada, where summers are short enough.

Corona, of course, loves any marketing that involves celestial bodies—as seen in New York City last summer, when the brand made the waxing crescent moon look like a slice of lime resting in a Corona bottle on a billboard.

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