Pereira O’Dell Creates ‘Free Range Humans’ Series for Global Beer Brand Corona

AFTER BEING STUCK INDOORS, GLOBAL BEER BRAND CORONA LAUNCHES NEW ORIGINAL CONTENT SERIES “FREE RANGE HUMANS” TO INSPIRE A LIFE OF DISCONNECTION OUTSIDE The New Series on Corona Social Channels Marks the Launch of ABInBev’s Corona Studios

Pereira O’Dell Creates ‘Free Range Humans’ Series for Global Beer Brand Corona

On average, people spend 90% of their lives indoors, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban jungle and closer to nature. Increasingly, this […]

Corona Hijacks Symbols of Paradise in Awareness Campaign for Marine Plastic Pollution

Corona Hijacks Symbols of Paradise in Awareness Campaign for Marine Plastic Pollution

 In the lead up to World Oceans Day on Friday 8th June, Corona will take to the world stage in a continued effort to raise awareness around the eight million metric tons of marine plastic pollution that’s dumped into our oceans each year. In partnership with 100 islands protected ambassador Chris Hemsworth, Corona is […]

Corona Launches Mid-Strength Ligera Beer in Australia with No TV Presence

Corona Launches Mid-Strength Ligera Beer in Australia with No TV Presence

The shift to ‘occasion’ alcohol consumption in Australian drinking culture has been labelled as the main driver behind the launch of Corona‘s new mid-strength beer, Ligera. But you won’t see TV ads for Corona’s latest push, with the brand instead investing $4 million in media across OOH, digital and radio. Carlton & United Breweries (CUB) […]

Corona Brings Paradise to Urban Dwellers with a Hyper Sensorial Immersive VR Experience

Corona Brings Paradise to Urban Dwellers with a Hyper Sensorial Immersive VR Experience

Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]

Leo Burnett Mexico and Corona Make Pigs Fly for their ‘Desfronterizate’ Campaign

Leo Burnett Mexico and Corona Make Pigs Fly for their ‘Desfronterizate’ Campaign

Corona wants to help inspire Mexicans to break through their barriers, and believe in their ideas to pursue their hopes against all odds. In an effort to support and motivate aspirations, the beer brand is doing the impossible and making pigs fly. On Monday, May 22nd, Corona and Leo Burnett Mexico released thousands of pig-shaped balloons […]

Corona and Leo Burnett Mexico Help Unite Mexico and US Soccer Teams Following Viral Success of ‘The Wall’

Corona and Leo Burnett Mexico Help Unite Mexico and US Soccer Teams Following Viral Success of ‘The Wall’

Recently Corona teamed with Leo Burnett Mexico to release a new campaign called “The Wall”, which has since gone viral with nearly 5 million shares on Facebook, over 3 million views on YouTube and Twitter and thousands of positive comments on a highly controversial topic where the rhetoric is normally negative. As the campaign continues to go viral, its positive impact has […]

“The Wall” from Corona in Mexico by Leo Burnett aims to inspire Mexicans

“The Wall” from Corona in Mexico by Leo Burnett aims to inspire Mexicans

Corona, a symbol of Mexican spirit worldwide, has tasked ad agency Leo Burnett Mexico with creating a new campaign that highlights the importance of breaking barriers. The campaign, “The Wall,” aims to inspire and proudly celebrate generations of Mexicans, who, similar to Corona’s history as a company and brand, have overcome challenges and preserved to […]

W+K Shanghai Redefines the Infomercial in New Corona Campaign

W+K Shanghai Redefines the Infomercial in New Corona Campaign

During Single-Day (November 11) in China, most brands will compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. In 2016, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but […]

Corona Launches its New ‘This Is Living’ Global Brand Platform

Corona Launches its New ‘This Is Living’ Global Brand Platform

Corona has launched its new ‘This Is Living’ global brand platform by Wieden+Kennedy Amsterdam. The campaign taps into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Through original content featuring authentic voices from around the world, this new global brand platform reminds consumers to […]