The Coca-Cola Company announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee […]
Pret a Manger’s Christmas sandwich has triumphed in a battle of the seasonal sarnies conducted by the team at digital marketing agency iCrossing. Team members including co-managing director Alistair Dent, senior account director Victoria Marshall and paid media analyst Chantelle Duff were filmed sampling five pre-packaged sandwiches in a blind taste test, all bought in […]
Costa, one of UK’s favourite coffee shop, will for the first time in the company’s history, introduce not one, but four very special Christmas-themed take-away cups to its stores this festive season! The fabulous range of cups will be available in all of Costa’s 1,600 UK stores from 7th November 2013 and will remain in […]