Team members including co-managing director Alistair Dent, senior account director Victoria Marshall and paid media analyst Chantelle Duff were filmed sampling five pre-packaged sandwiches in a blind taste test, all bought in close vicinity to their office on London’s famous Carnaby Street.
Explaining the motivations behind the video, Noel Reynolds of iCrossing’s outreach team said:
“It’s the question on every office worker’s lips come November – what’s the best Christmas sandwich? We’re bidding farewell to our home on Carnaby Street ahead of our move next year, so as seasoned high-street sandwich eaters, we thought we’d get to the bottom of this, once and for all. iCrossing is a marketing agency for the modern world, so being current and understanding what’s on people’s mind is key. We spotted a gap in the social stratosphere that no other agency had covered, and we thought, let’s do it! Pulling this together took grit, creativity and determination to bring you the facts, but it was also lots of fun and we’re pretty pleased with the results.”
Source: The Drum