Taco Bell Leaps Ahead of Burger King in Latest Fast Food Rankings by Techmonic

By on    Food, Latest, Launches, Marketing  

Taco Bell Leaps Ahead of Burger King in Latest Fast Food Rankings by Techmonic

Taco Bell has won bragging rights over its fast food rival Burger King after it officially leapfrogged the chain in the latest rankings of America’s most profitable chain eateries. The Mexican-inspired restaurant’s climb sees it sit in fourth place, behind table toppers McDonald’s, Starbucks and Subway respectively, according to Techmonic. Taco Bell’s has found favour […]

Pret a Manger Tops iCrossing’s Christmas Sandwich Taste Test

By on    Food, Latest, Marketing  

Pret a Manger Tops iCrossing’s Christmas Sandwich Taste Test

Pret a Manger’s Christmas sandwich has triumphed in a battle of the seasonal sarnies conducted by the team at digital marketing agency iCrossing. Team members including co-managing director Alistair Dent, senior account director Victoria Marshall and paid media analyst Chantelle Duff were filmed sampling five pre-packaged sandwiches in a blind taste test, all bought in […]