Elmwood’s Emotional Re-Brand Reinvigorates M&S’ Count On Us Low Calorie Range

Elmwood’s Emotional Re-Brand Reinvigorates M&S’ Count On Us Low Calorie Range

M&S’s low calorie food range ‘Count on Us’ is successfully countering declining interest in traditional calorie counting with a re-brand created by Elmwood that resonates with health conscious consumers. M&S launched its Count on Us low calorie range of food in late 2019, as an array of other weight loss tools and practices evolved. However, […]

Grey London and Marks & Spencer Launch Chatbot to Help Create the Perfect Christmas

Grey London and Marks & Spencer Launch Chatbot to Help Create the Perfect Christmas

Grey London has developed Marks & Spencer’s first bot for Messenger: The Marks & Spencer Christmas Concierge. The service, which sits inside Facebook Messenger, offers customers inspiration to help them plan their perfect Christmas. Users can opt-in to receive daily tips on food, hosting and presents. They can also browse and shop from a series […]

Pret a Manger Tops iCrossing’s Christmas Sandwich Taste Test

Pret a Manger Tops iCrossing’s Christmas Sandwich Taste Test

Pret a Manger’s Christmas sandwich has triumphed in a battle of the seasonal sarnies conducted by the team at digital marketing agency iCrossing. Team members including co-managing director Alistair Dent, senior account director Victoria Marshall and paid media analyst Chantelle Duff were filmed sampling five pre-packaged sandwiches in a blind taste test, all bought in […]

Study reveals most engaging UK online grocery apps/website

Study reveals most engaging UK online grocery apps/website

With the days of heading to the supermarket almost over for most Brits as they trade trolleys for home delivery, mobile data platform Ogury is today announcing its new study which analyses over 32,000 mobile devices for mobile web usage and over 1.4 million app owners in the UK. Both apps and online websites have […]

Mrs Claus Stars in M&S’s New ‘Christmas with Love’ Campaign

Mrs Claus Stars in M&S’s New ‘Christmas with Love’ Campaign

Marks & Spencer launched its 2016 Christmas campaign on November 11, with the release of its much anticipated Christmas advert Christmas with Love, Mrs Claus. The retail chain said that Christmas with Love is its most customer-centric campaign to date, with input from thousands of its 32 million customers across the UK to develop the […]

Marks & Spencer Embrace the Americas in New Summer Campaign

Marks & Spencer Embrace the Americas in New Summer Campaign

Marks & Spencer have launched the latest instalment of their long-standing ‘Adventures in Food’ campaign entitled ‘Adventures in Fiesta’ –  a range entirely inspired by the Americas. This curation of the cuisine of a specific cultural region is an unprecedented move from the luxury food retailers who have ‘explored Peruvian markets, got our hands dirty at the fire […]