This is not just any Christmas Food campaign; M&S Food’s campaign brings Percy Pig to life, voiced by Tom Holland, to showcase the very best festive food and gifts Whilst M&S Clothing continues with ‘Anything but Ordinary’ – the magical, musical advert shows off a range of clothing and encourages customers to make the entire […]
M&S’s low calorie food range ‘Count on Us’ is successfully countering declining interest in traditional calorie counting with a re-brand created by Elmwood that resonates with health conscious consumers. M&S launched its Count on Us low calorie range of food in late 2019, as an array of other weight loss tools and practices evolved. However, […]
Grey London has developed Marks & Spencer’s first bot for Messenger: The Marks & Spencer Christmas Concierge. The service, which sits inside Facebook Messenger, offers customers inspiration to help them plan their perfect Christmas. Users can opt-in to receive daily tips on food, hosting and presents. They can also browse and shop from a series […]
Pret a Manger’s Christmas sandwich has triumphed in a battle of the seasonal sarnies conducted by the team at digital marketing agency iCrossing. Team members including co-managing director Alistair Dent, senior account director Victoria Marshall and paid media analyst Chantelle Duff were filmed sampling five pre-packaged sandwiches in a blind taste test, all bought in […]
With the days of heading to the supermarket almost over for most Brits as they trade trolleys for home delivery, mobile data platform Ogury is today announcing its new study which analyses over 32,000 mobile devices for mobile web usage and over 1.4 million app owners in the UK. Both apps and online websites have […]
Independent creative agency, RPM, have created a pop-up tasting experience for client, Marks & Spencer as part of their ‘Spirit of Summer’ campaign. M&S have launched a new food range in the summer of 2017, which has been inspired by the Mediterranean. They have tracked down the very best regional dishes and ingredients from Sicily […]
Marks & Spencer launched its 2016 Christmas campaign on November 11, with the release of its much anticipated Christmas advert Christmas with Love, Mrs Claus. The retail chain said that Christmas with Love is its most customer-centric campaign to date, with input from thousands of its 32 million customers across the UK to develop the […]
Marks & Spencer have launched the latest instalment of their long-standing ‘Adventures in Food’ campaign entitled ‘Adventures in Fiesta’ – a range entirely inspired by the Americas. This curation of the cuisine of a specific cultural region is an unprecedented move from the luxury food retailers who have ‘explored Peruvian markets, got our hands dirty at the fire […]
Every year Easter is a time when advertisers get the chance to create campaigns filled with eggs, bunnies, and lots of chocolate. The unsolved chicken or egg dilemma, a giant hen, a literal chocolate bar, a “talented” gorilla, and a search for good eggs: these five campaigns stood out this Easter. Here they are in […]
M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the chicken or the […]