Prime Bar Takes Savoury Snacks With ‘Real British Beef Protein’ Into The Mainstream

Prime Bar Takes Savoury Snacks With ‘Real British Beef Protein’ Into The Mainstream

December ‘19 sees Prime Bar make its long anticipated debut into the mainstream retail snacking arena with 3x 100% British bred/grass-fed savoury protein snacks Smokey & BBQ, Fruity & Flavoursome and Sweet & Spicy debuting within Marks & Spencer, Ocado, Selfridges & a nationwide network of independent food retail wholesalers. The inescapable truth is that today protein is less of a trend or […]

Grey London and Marks & Spencer Launch Chatbot to Help Create the Perfect Christmas

Grey London and Marks & Spencer Launch Chatbot to Help Create the Perfect Christmas

Grey London has developed Marks & Spencer’s first bot for Messenger: The Marks & Spencer Christmas Concierge. The service, which sits inside Facebook Messenger, offers customers inspiration to help them plan their perfect Christmas. Users can opt-in to receive daily tips on food, hosting and presents. They can also browse and shop from a series […]

Pret a Manger Tops iCrossing’s Christmas Sandwich Taste Test

Pret a Manger Tops iCrossing’s Christmas Sandwich Taste Test

Pret a Manger’s Christmas sandwich has triumphed in a battle of the seasonal sarnies conducted by the team at digital marketing agency iCrossing. Team members including co-managing director Alistair Dent, senior account director Victoria Marshall and paid media analyst Chantelle Duff were filmed sampling five pre-packaged sandwiches in a blind taste test, all bought in […]

Mrs Claus Stars in M&S’s New ‘Christmas with Love’ Campaign

Mrs Claus Stars in M&S’s New ‘Christmas with Love’ Campaign

Marks & Spencer launched its 2016 Christmas campaign on November 11, with the release of its much anticipated Christmas advert Christmas with Love, Mrs Claus. The retail chain said that Christmas with Love is its most customer-centric campaign to date, with input from thousands of its 32 million customers across the UK to develop the […]

RKCR/Y&R Launches Campaign For M&S Food ‘Taste Asia’ Range

RKCR/Y&R Launches Campaign For M&S Food ‘Taste Asia’ Range

Rainey Kelly Campbell Roalfe/Y&R launched the latest instalment of its award-winning Marks & Spencer Food campaign with an ad that showcases the inspirational and authentic ‘Taste Asia’ range at M&S. The TV campaign, which broke on September 7, will be supported by press, OOH and digital activity. The 20-second ‘Adventures in the Exotic’ spot playfully […]

Marks & Spencer Embrace the Americas in New Summer Campaign

Marks & Spencer Embrace the Americas in New Summer Campaign

Marks & Spencer have launched the latest instalment of their long-standing ‘Adventures in Food’ campaign entitled ‘Adventures in Fiesta’ –  a range entirely inspired by the Americas. This curation of the cuisine of a specific cultural region is an unprecedented move from the luxury food retailers who have ‘explored Peruvian markets, got our hands dirty at the fire […]