Mars Petcare Brand Launches NEW “Hero-ish” Campaign

The campaign highlights the big personalities of small dogs and the superpowers they think they have, hence “hero-ish.” Creative agency BBDO NY developed a suite of new assets for the campaign, including a digital comic book, two 15-second online videos and a Snapchat lens and filter

Mars Petcare Brand Launches NEW “Hero-ish” Campaign

Today, the PEDIGREE brand released a digital comic book that highlights the big personalities of small dogs. The comic book, entitled “The League of Hero-ish Small Dogs,” features a group of small dog friends who each have their own “hero-ish” qualities that they use to save the day. The comic book, called “The League of […]

CRAVE Pet Food’s #FierceMyFace Asks Fans to Channel Their Inner Wolf

Halloween Transformation Challenge is the First Installment of the Brand's Moonrise Mayhem Campaign

CRAVE Pet Food’s #FierceMyFace Asks Fans to Channel Their Inner Wolf

CRAVE, a pet food crafted with pets’ natural desires in mind, is launching the first phase of its Moonrise Mayhem campaign. During select full moons throughout the calendar year, dogs and pet parents can get wild, tap into their ancestral urges and let their wolf flag fly. The inaugural program – #FierceMyFace – kicks off […]