Innocent Drinks is preparing to launch a new brand positioning in 2017, one that it hopes will help it to reconnect with a younger audience and build a “consistent creative platform” that will see it push out more creative-led comms. The juice and smoothie brand wants to place more focus on the products that it […]
Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]