KFC Apologies For Chicken Shortage in Blunt Newspaper Ad

KFC Apologies For Chicken Shortage in Blunt Newspaper Ad

Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a UK-wide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in February 23’s issues of Metro and The Sun. Having a little fun with its own three letter acronym branding in […]

Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Bee Crisis

Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Bee Crisis

In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching a whole integrated campaign around the issue, including removing its “Buzz” bee mascot from the packaging for a limited time. “This is the first time […]