Thirst Craft Repositions Cù Bòcan to Unlock the Unusual

Thirst Craft Repositions Cù Bòcan to Unlock the Unusual

Having been in the market since 2013, Cù Bòcan found itself in need of a complete repositioning. With a previous design that focussed on a myth rather than the product’s merit, this Highland Single Malt needed a new brand that would appeal to a more modern whisky drinker, so they partnered with Thirst Craft.  Subtly […]