Sprite Rolls Out the Next Phase of its ‘Cut Through The Heat’ Campaign

Sprite Rolls Out the Next Phase of its ‘Cut Through The Heat’ Campaign

Coca-Cola South Pacific has announced the latest phase of Sprite’s ‘Cut Through The Heat’ campaign by McCann, as the brand aims to continue building on the great success it enjoyed in 2015. The latest activations are focused on extending Sprite’s relevance with a younger audience. To achieve this, Sprite have developed a multi-million, fully integrated marketing […]