Campari America Launches New Cynar 70 Proof

By Newsroom on October 8, 2015   Alcoholic, Beverages, Latest, Launches  

Who would have thought the artichoke could garner such interest in the US cocktail community?  As Italian drink culture and tradition – from the aperitivo to amari – infiltrates drink rituals stateside, Campari America mounts a new campaign in the battle for bitter: Cynar 70 Proof.  Double the intensity and proof of original Cynar, the […]