Asahi Super Dry Sparks Curiosity With New Integrated Campaign

New ‘Discovery Is Calling’ global campaign is set to roll out across UK and Ireland first, aiming to inspire consumers to discover the distinctive taste of Japan’s No.1 Beer

Asahi Super Dry Sparks Curiosity With New Integrated Campaign

Asahi Super Dry, Japan’s No.1 Beer, today launches a bold new integrated marketing campaign ‘Discovery Is Calling’ – the first global campaign for the brand. The new platform looks to highlight Asahi Super Dry’s offering and encourage consumers to discover its distinctive dry, crisp taste known as “Karakuchi”. As the world begins to reopen following COVID-19, the […]