PepsiCo’s Mountain Dew is unveiling the “Dew VR Snow Experience,” a live-action snowboarding virtual reality experience that takes fans on a 360 degree adventure through the Utah backcountry. The on-site experience will debut at the Burton US Open of Snowboarding in Vail, Colorado and South by Southwest in Austin, Texas. The virtual adventure stars Olympic […]
Mountain Dew and Burton have teamed up with professional snowboarder Danny Davis to co-create and release Peace Park – a 44-minute film about the innovative snowboard park that is reconnecting riders with the fun, creative roots of the sport. Built and filmed in the West Tetons in Wyoming, this innovative park, complete with 22-foot bowl, […]
