Heineken’s New Campaign Proves F1 is #MoreThanARace

By Newsroom on July 17, 2017   Alcoholic, Beverages, Latest, Launches, Marketing  

Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]