New Zealand’s DB Breweries is hoping to unite lager and craft beer drinkers with an irreverent campaign to promote its new beer. The campaign, which launches DB Export Hop Lager, a new drop that features “all the refreshment of lager with the flavour of more hops” aims to put an end to the battle between […]
New Zealand’s DB Breweries and agency Colenso BBDO had a monster hit in 2015 with “Brewtroleum,” a campaign that took the yeast left over from the brewing process and turned it into a clean-burning, conflict-free biofuel—letting consumers, in a sense, save the world by drinking more beer. And now, client and agency are back for […]
