DDB Celebrates McDonald’s Rich History as Part of Singaporeans’ Lives for Four Decades

DDB Celebrates McDonald’s Rich History as Part of Singaporeans’ Lives for Four Decades

DDB has launched a year-long campaign to celebrate McDonald’s 40th anniversary in Singapore. The restaurant chain opened its first location at Liat Towers in 1979 and has since expanded to 130 restaurants across the country. Titled ‘Come home to McDonald’s’, the campaign reflects on four decades of creating memories in Singapore. Over the years, McDonald’s […]

DDB Group Singapore Takes Wall’s Feast in a New Direction With the Help of a Parakeet

DDB Group Singapore Takes Wall’s Feast in a New Direction With the Help of a Parakeet

 DDB Group Singapore has released a new campaign for Unilever ice cream brands Wall’s Feast in Indonesia and Wall’s Top Ten in Thailand, as part of a new direction for the iconic ice cream brands. The agency created the TVC in collaboration with Wall’s global team at adam&eveDDB in London, and in partnership with […]

It’s Love at First Bite for DDB Group Singapore and McDonald’s

It’s Love at First Bite for DDB Group Singapore and McDonald’s

An K-Drama-inspired plot is at the heart of DDB Group Singapore‘s latest campaign for McDonald’s hot new offering, the Seoul Spicy Burger. True to a typical Korean drama, the launch commercial stars a leading lady smitten with an unconventional beau – none other than the Seoul Spicy Burger. She daydreams of spending her days with […]