DDB Singapore Helps Promote McDonald’s Classics with Local Flavours

DDB Singapore Helps Promote McDonald’s Classics with Local Flavours

In 2015, McDonald’s rolled out an all-star cast in celebration of SG50, featuring its best-known favourites like the McSpicy burger, Spicy Nuggets, and Twister Fries. A year later, and with Singaporeans anticipating another return by the good ol’ favourites, what could McDonald’s offer to do to step out of the colossal (McSpicy-shaped) shadow of 2015? […]

McDonald’s Introduces ‘Happy Table’, Play Games By Tapping Your Phone

To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of DDB Singapore—has re-imagined its tables in its restaurants to create the ‘Happy Table’. The Happy Table is an NFC-enabled table that lets kids play custom games on its surface, by simply tapping the table with a smartphone. Currently only available […]