Diageo & The NBA Announce Multiyear Marketing Partnership

Diageo & The NBA Announce Multiyear Marketing Partnership

Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities […]

Waitrose Agrees Buffet Deal With Eurostar

Waitrose Agrees Buffet Deal With Eurostar

Grocery chain Waitrose is making its first big foray into onboard catering with a deal to supply Eurostar buffet carriages. The supermarket chain will start supplying the cross-Channel rail service with sandwiches, ready meals, salads and drinks from Tuesday, also marking its first big move into northern Europe. The employee-owned grocer, part of the John […]