Heineken Challenges Consumers’ Claims with “Departure Roulette” Roadshow

Heineken Challenges Consumers’ Claims with “Departure Roulette” Roadshow

After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination. Would you play Departure Roulette and go? To find out, Heineken took to the road with “Departure Roulette”- a social experiment that aims to push people outside of […]