Heineken Challenges Consumers’ Claims with “Departure Roulette” Roadshow
After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination. Would you play Departure Roulette and go? To find out, Heineken took to the road with “Departure Roulette”- a social experiment that aims to push people outside of […]