Morning Foods is one of Britain’s oldest family businesses, having been milling oats since 1675. For generations the company, through feast, famine, war and peace, has been making core staples like porridge oats, oat bran and oatmeal under the Mornflake brand, created back in the 1940’s. There’s huge and proven health benefits of combining oats into our […]
Cafédirect are boldly marketing their 32-year long mission to help make the world of coffee ‘Better for Everyone’, headlining with a new range of consumer and grower benefit driven, speciality blends. Ethically focused London-based branding agency Family (and friends) have continued their long-standing partnership with the UK’s founding Fairtrade coffee brand, Cafédirect, developing the brand […]
Potatoes in your Coffee? Family and friends dig deep to disrupt the world of dairy alternatives. A plant-based drink that tastes delicious, goes perfectly with hot drinks and is kind to the environment? It’s a tough nut to crack, but the combined genius of Swedish-based food innovators Veg of Lund and Professor Eva Tornberg at Lund university have figured it out. And who […]
The Community Kitchen Project is a new initiative launched directly in response to the COVID-19 crisis, that truly lives and breathes community spirit. Based around the idea of sharing goodness, each time someone buys a delicious meal from CKP, they in turn give meals back to the community.
Monty’s Bakehouse is a food-service company that supplies over 30 million meals a year to the worlds’ airlines. However, when the COVID-19 crisis hit and forced international travel to grind to a halt, they lost most of their business overnight. Monty’s has always had a community spirit and as soon as the crisis hit, they […]
Celebrating their 20th year, The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – have announced the addition of The FAB Choice Award to its recognition program. Similar to a people’s-choice award, the award will be voted on by the public. Family (and friends) co-founder, Derek Johnston, who came up with the idea […]
The pioneering organisation Traidcraft is launching it’s first ever Fairtrade savoury snack range under it’s GEO brand – and is already changing the lives of farmers and artisans around the world. With a UK market worth in the excess of £40bn, ‘snacking’ is the FMCG sector to be in today and we are led to […]
Words tell stories of course, but they help paint pictures too. In the case of good package design, words can be as evocative as images. The combination is most powerful when working together to convey a consistent, engaging and rounded story. ‘Writing for brands’ is now a firmly established category in the best creative awards, […]