Designing a flexible connected packaging solution to change consumer behaviour and reduce waste.

By on    Creative Gallery, Design Gallery, Innovation, Latest, Packaging, Sustainable  

SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their DeXel innovation is a flexible connected packaging solution to change consumer behaviour and reduce waste.

Designing a flexible connected packaging solution to change consumer behaviour and reduce waste.

The climate crisis remains one of the most critical challenges facing humanity and food waste is a significant contributor. Wasted food contributes a whopping 8-10% of total man-made greenhouse gas emissions and approximately one-third of food produced around the world is wasted each year. We all have a responsibility to play our part in addressing […]

Food and Drink Brands Should Rely on Narrative to Engage with Consumers, Not Heritage

By on    Beverages, Features, Food, Latest, Marketing  

Food and Drink Brands Should Rely on Narrative to Engage with Consumers, Not Heritage

The commercial value of heritage to food and drinks brands is well known. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. It is a source of differentiation. Many a heritage brand has succeeded because it has capitalised on its long history, its inherent Britishness and its reputation for design […]