A Caribbean icon, refreshed: Thirst reimagines Ponche Kuba for a new era

A Caribbean icon, refreshed: Thirst reimagines Ponche Kuba for a new era

As Notting Hill Carnival prepares to fill London’s streets with colour, culture and celebration, we’re raising a glass to a project shaped by that same spirit of Caribbean conviviality: our redesign of Ponche Kuba. Created in 1942 and crafted at Mount Gay Distilleries in Barbados, Ponche Kuba is a distinctive rum cream liqueur with a […]

Lonsdale bottles the spirit of South West France with Se Canto, the new beer from Montaner Pietrini

Lonsdale bottles the spirit of South West France with Se Canto, the new beer from Montaner Pietrini

In an increasingly competitive craft beer market, independent French brewery, Montaner Pietrini has launched Se Canto (“If it sings”) – a new craft beer brand designed to capture the identity, culture and character of the southern Occitania region. Brewed and bottled in Vendargues and now available in bars, restaurants and retail outlets across France, the […]

Kingdom & Sparrow Spark a new era for Dynamite Valley Brewery

Kingdom & Sparrow Spark a new era for Dynamite Valley Brewery

Dynamite Valley has revealed a bold new brand identity created by Kingdom & Sparrow, marking the next chapter in the brewery’s story as it opens two new mini-taproom and event spaces. The partnership brings the relationship between the two companies full circle: Kingdom & Sparrow first developed Dynamite Valley’s brand back in 2015, working with […]

Leading UK coffee brand launches refreshed look rooted in Japanese coffee mastery

Leading UK coffee brand launches refreshed look rooted in Japanese coffee mastery

Ueshima, the UK’s number 5 ground coffee brand and Japan’s number one coffee brand, has launched a refresh. The move marks a new chapter in the 93-year-old Japanese coffee brand’s evolution, as it challenges the traditional dominance of Italian, Brazilian and Kenyan specialists. Designed by London-based branding agency The Clearing (theclearing.co.uk), who originally created the brand when […]

Slamwich NPD Brand Design and naming by Simon Pendry Creative… Hunger, Slammed.

Slamwich NPD Brand Design and naming by Simon Pendry Creative… Hunger, Slammed.

SLAMWICH is an NPD brand creation, named and designed by Simon Pendry Creative. The ultimate ice cream sandwich… packed with creamy caramel ice cream, coated in cracking chocolate, and packing a CRUNCH! THE BRIEF: Create a brand for our new NPD offering, a delicious caramel ice cream sandwich. This ‘big eat’ will be ideal for […]

Derek&Eric Creates Joyfully Bold Brand World for The Glorious Mess

Derek&Eric Creates Joyfully Bold Brand World for The Glorious Mess

Independent branding studio Derek&Eric has unveiled a vibrant new identity for The Glorious Mess, a bold new dessert brand created with British meringue makers Flower & White. The challenge was an unusual one. The Eton Mess is one of Britain’s most iconic desserts, but it belongs to everyone. With competing tales of its origins, from a […]

M&S Reimagines Its Beer Aisle with Design-Led Craft and Continental Ranges by Thirst

M&S Reimagines Its Beer Aisle with Design-Led Craft and Continental Ranges by Thirst

Stamp-inspired storytelling meets bold typography in a new own-label beer offer rooted in authenticity and craft Marks & Spencer is stepping confidently into the craft beer conversation with the launch of two new design-led ranges, created in collaboration with branding and design agency Thirst. Spanning a richly detailed Continental range and a bold, modern Craft […]

Reimagining Cayman Jack: Designing a Brand Visual Identity That Invites you to “Taste Your Escape”

Reimagining Cayman Jack: Designing a Brand Visual Identity That Invites you to “Taste Your Escape”

The Design Team at Mark Anthony Brands recently refreshed the Cayman Jack brand identity, packaging and visual world around a simple belief: escape isn’t a place, it’s a state of mind. As consumers increasingly seek moments to step away from the pressures of everyday life, the team saw an opportunity to evolve the brand beyond its […]

Repositioning an iconic English wine brand with a future-facing vision.

Repositioning an iconic English wine brand with a future-facing vision.

The redesign of Dedham Vale Vineyards by Contrast reappraises the English wine market by re-positioning the brand at the intersection of heritage and contemporary refinement, speaking directly to today’s and tomorrow’s wine connoisseur. Rooted in the provenance of the Dedham Vale countryside, immortalised by iconic British artists, the brand draws on a legacy of landscape, […]

Thirst helps reignite Tennent’s for a new generation through rebrand and innovation pipeline

Thirst helps reignite Tennent’s for a new generation through rebrand and innovation pipeline

Thirst has partnered with Scotland’s most iconic lager, Tennent’s, to reposition the brand visual identity for a new generation and transform it from a legacy staple into a culturally relevant and evolving beer brand. Originally tasked with refreshing the core brand identity, the challenge was clear: while Tennent’s remained a national icon, it was no […]

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