A new blend, a new look and a new mission: to win back the hearts of Britain’s tea drinkers. Boundless Brand Design, the London-based strategic and creative branding studio, has created a new brand world and refreshed packaging for PG Tips, one of the UK’s most famous tea brands. The new look launches alongside an […]
Butterfly Cannon, the creative agency behind some of the UK’s biggest drinks brand marketing, has overseen the launch of a new apple calvados which aims to disrupt the category with its bold and irreverent take on a classic drink. Bad Appel, which is intended to be enjoyed as a cocktail rather than a shorter after […]
Global drinks design agency, Denomination, debuts a new proprietary bottle alongside a five-tier luxury gifting system built on restraint, not ornament. Global, award-winning drinks design branding consultancy, Denomination has completed a ground-up redesign of the entire Penfolds Collection gifting range, timed to the 2026 Collection release and the debut of the brand’s new proprietary bottle. […]
The agency evolves the kefir pioneer for its next stage of growth, creating a more distinctive brand built for the future. The UK’s No 1 Kefir brand, Biotiful Gut Health, has unveiled a new brand world design, created with strategic design consultancy Lewis Moberly. Having establish kefir as a mainstream offer in the UK, Biotiful […]
Studio Unbound gives British hot sauce brand DevilDog a mischievous new identity that puts food and flavour first. Hot sauce has a habit of shouting about how much it hurts. From flaming skulls to extreme heat warnings, it’s a category where brands compete to be the loudest, hottest and most intimidating. But for DevilDog, a […]
The independent creative studio has reimagined Archie Rose Distilling Co. for its next global chapter, creating a new identity and bottle for three Australian whiskies co-created with new co-owner Chris Hemsworth. Founded in Sydney in 2014, Archie Rose has built its reputation by doing things differently. Rather than replicating the traditions of established whisky regions, […]
Elmwood has designed a new brand identity and positioning for Ecuadorian beer Biela Elmwood, the global brand and design consultancy, has partnered with Ecuadorian beer Biela to refresh its visual identity. Part of HEINEKEN Ecuador, Biela’s new identity highlights its philosophy that it doesn’t just brew beer, it brews bonds, with the new positioning, ‘Friendship […]
The Authentic Bread Company is a proper bread maker, inspired by family holidays in France. No ultra-processing or shortcuts, it’s baking as it should be; natural, hand-made and delicious. Growing steadily since the 1990s supplying many of the UK’s most respected businesses, they now appeal directly to consumers as a brand in its own right. […]
In the Lowland region of Perthshire in Scotland, Aberargie Distillery quietly set about distilling and maturing beautifully refined whisky and sought to tell their compelling story of patience and heritage through a series of single malt Scotch whisky releases. This required a brand that encapsulated the essence of their unique location and ‘barley-to-bottle’ philosophy, as […]
Lewis Moberly partners with Ricola on a significant next step for the Swiss herbal brand, creating a new visual expression designed to disrupt the UK impulse confectionery market. The brand consultancy is helping Ricola move beyond its traditional heartland and connect with a new generation of consumers. Iconic and much loved, Ricola has long been […]