Branding agency BrandOpus has worked with TrueStart, a multi-award winning young British coffee brand, who challenge the norms of caffeine consumption. The Bristol based start-up wanted to build on their success by expanding into new formats and moving beyond their sport and fitness product focus. The strategic repositioning and rebrand shifts TrueStart from telling a […]
Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie(JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’ Donuts’ other creative agency partners, including BBDO Worldwide and ARC/Leo Burnett, to help Dunkin’ in its goal to be America’s favourite beverage-led, on-the-go brand. Tony Weisman, Dunkin’ Donuts’ U.S. Chief Marketing […]
Brand evolutions can be a tricky business, especially when the brand you’re meant to be evolving is already doing very well for itself. How to move the whole forward while keeping most of the constituent parts the same? That was the task put forward to design studio, Buddy Creative by Molson Coors-owned brewery, Sharp. In the case of […]
Design studio Greatergood have launched new branding for Japanese superfood brand, Miso Tasty. Speaking about the project Daniel Hinde, Founder of Greatergood, said: “We worked with Japanese superfood Miso Tasty on a rebranding and full packaging range, in order to attract and enter the major retailers and supermarkets. We hero’d founder and chef Bonnie Chung on the front […]
Award-winning Donald Russell appointed Conran Design Group to create its new visual identity. Launching, Britain’s leading mail-order and online butcher, needed a new visual identity and brand refresh to attract new customers online. The challenge was to create a brand experience that would appeal to consumers who care passionately about the provenance of their food […]
Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The new award-winning design conveys the genuine artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage. Cowan London won Best Packaging Design for Akashi-Tai […]
The Surrey Copper Distillery has launched their first product, Copperfield London Dry Gin, with brand identity and packaging developed by Nude Brand Creation. The new distillery was recently established by industry renowned former Chief Brewer at SABMiller PLC, Professor Katherine Smart, and her husband, Dr Chris Smart, former Head of Brewing Services for food and […]
Creative branding and communications agency Our Design Agency (ODA) reveals a bold design and strategy for Brighton Gin’s latest Pride Limited Edition, inspired by this year’s Brighton Pride theme – Colour My World. The design features the eight colours from the original Pride flag commissioned by politician and activist Harvey Milk and devised by artist […]
B&B Studio has refreshed the packaging for Pip & Nut, the UK’s fastest growing all-natural nut butter brand, created by the agency back in 2015. The new look rolls out across the range from this month, and uses bolder iconography and pops of colour to create greater product differentiation across a growing range of innovative […]
Packaging and branding design firm Voicebox unveiled its playful design for Yooga Superfood Cups, a coconut-based probiotic superfood yogurt cup set to disrupt the plant-based yogurt category. Yooga Organic Super Food Cups are made with coconut milk, fruit purees, finely milled chia seeds, probiotic cultures and only contain 6 grams of sugar/140 calories per 125 g […]