Dairy Farmers of Canada (DFC) has launched a new campaign that aims to demonstrate to Canadian millennials just how forward-thinking farming practices are in producing dairy products of exceptional quality. This new push is an evolution of an earlier initiative that launched in January 2019, which addressed myths and misconceptions of Canadian dairy and the […]
Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip. The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]
At the sixth edition of the Canadian Cheese Rolling Festival, hosted by Dairy Farmers of Canada, more than 160 ambitious competitors and 11,000 cheese lovers gathered together in Whistler, British Columbia – all for the love of Canadian cheese! Canada’s most exciting and much anticipated festival featured cheese rolling races, a costume contest and other […]