Coca-Cola Trials Virtual Assistant in Digital-Shopper Marketing Drive

By Newsroom on August 8, 2014   Beverages, Features, Innovation, Latest, Launches, Marketing, Non Alcoholic, Promotions  

Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing trial to engage retailers and drive awareness of its 2014 ‘Share a Coke’ campaign. The assistant, called Isabelle, will be used to update retailers visiting Dhamecha cash and carry depots in London on the drinks company’s summer plans for the […]