Diageo Unveils Johnnie Walker Connected Bottle in Personalisation Push

Diageo Unveils Johnnie Walker Connected Bottle in Personalisation Push

Alcohol giants Diageo and Thin Film Electronics ASA, a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype Johnnie Walker Blue Label “smart bottle” that will be unveiled at Mobile World Congress, taking place in Barcelona on […]