JOHNNIE WALKER RENEWS SUCCESSFUL LUNAR NEW YEAR PARTNERSHIP WITH VISIONARY ARTIST JAMES JEAN

JOHNNIE WALKER RENEWS SUCCESSFUL LUNAR NEW YEAR PARTNERSHIP WITH VISIONARY ARTIST JAMES JEAN

New Johnnie Walker Blue Label limited edition design for Year of the Snake is second design created by influential visual artist Johnnie Walker, the world’s number one Scotch Whisky¹, today unveils a vibrant new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American visual artist James Jean, one of the […]

GUINNESS LAUNCHES THE “DANCING CAN” TO BRING THE PERFECT POUR HOME

GUINNESS LAUNCHES THE “DANCING CAN” TO BRING THE PERFECT POUR HOME

30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]

CAPTAIN MORGAN UNVEILS DISRUPTIVE THROUGH THE LINE CAMPAIGN TO LAUNCH NEW CAPTAIN MORGAN ORIGINAL SPICED GOLD WITH PEPSI MAX PRE-MIXED DRINK

CAPTAIN MORGAN UNVEILS DISRUPTIVE THROUGH THE LINE CAMPAIGN TO LAUNCH NEW CAPTAIN MORGAN ORIGINAL SPICED GOLD WITH PEPSI MAX PRE-MIXED DRINK

Captain Morgan is unveiling an exciting new through the line campaign designed to raise awareness of the brand’s new ready-to-drink (RTD) cans. Created in collaboration with Pepsi MAX, the new drink brings together two greats to create one epic taste – a tagline used throughout all assets. Designed to drive excitement, the campaign will raise awareness of […]

JOHNNIE WALKER PARTNERS WITH JAMES JEAN FOR LUNAR NEW YEAR

JOHNNIE WALKER PARTNERS WITH JAMES JEAN FOR LUNAR NEW YEAR

New Johnnie Walker Blue Label Limited Edition Design is created by one of the worlds’ most influential visual artists, James Jean Johnnie Walker, the world’s number one Scotch Whisky, today announces an intricate new Johnnie Walker Blue Label Lunar New Year Limited Edition Design created by one of the most influential visual artists in the […]

GORDON’S EVOLVES MARKETING APPROACH WITH LAUNCH OF NEW CAMPAIGN ‘MANY EVENINGS IN’

GORDON’S EVOLVES MARKETING APPROACH WITH LAUNCH OF NEW CAMPAIGN ‘MANY EVENINGS IN’

GLOBAL CREATIVE PUTS THE WORLD’S NO.1 INTERNATIONAL GIN INTO REAL LIFE OCASSIONS Gordon’s, the world’s best-selling international gin, is today announcing a brand evolution that casts a new direction for its creative expression with refreshed design principles and positioning that reinvigorates the brand for a modern audience. First created in 1769, Gordon’s mastered the classic London Dry Gin and […]

To celebrate bossa nova legend Alaíde Costa,  Johnnie Walker takes her to the stage at Carnegie Hall and recalls her trajectory as part of a new campaign

To celebrate bossa nova legend Alaíde Costa,  Johnnie Walker takes her to the stage at Carnegie Hall <strong>and recalls her trajectory as part of a new campaign</strong>

As part of the launch of the brand’s new campaign, the singer will perform in “Bossa Nova: The Greatest Night,” six decades after the historic concert that celebrated Brazilian music without her in the lineup On October 8th, the stage at Carnegie Hall will be host to one of the brightest stars in Brazilian music […]

Guinness brings its magic to Canada with the launch of Guinness 0 Non-Alcoholic Draught

<strong><em>Guinness brings its magic to Canada with the launch of Guinness 0 Non-Alcoholic Draught</em></strong>

Guinness 0 Non-Alcoholic Draught from the world’s leading stout, has officially made its way into Canada, featuring the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour that is unmistakably Guinness. To celebrate this momentous occasion, Guinness invites Canadians to enjoy a can of Guinness 0 Non-Alcoholic Draught through unexpected means — a […]

GUINNESS 0.0 LAUNCHES BIGGEST EVER RESPONSIBLE DRINKING CAMPAIGN, WITH ‘MAKE IT A ST. PATRICKS DAY TO REMEMBER’

GUINNESS 0.0 LAUNCHES BIGGEST EVER RESPONSIBLE DRINKING CAMPAIGN, WITH ‘MAKE IT A ST. PATRICKS DAY TO REMEMBER’

As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]

CAPTAIN MORGAN Unveils New Pack Design To Unleash Its Spice

CAPTAIN MORGAN Unveils New Pack Design To Unleash Its Spice

Captain Morgan today unveils its new pack design which will begin global rollout next month, following the launch of the brand’s global ‘Spice On’ campaign in August last year.   The new design builds on the Spice On campaign which celebrates the spice of Captain Morgan’s liquid and ‘spice’ as the individuality people bring to social situations. The new pack puts the quality, flavour and most importantly the spice of the liquid at the forefront of the design.   The design features a bold colour palette and the addition of […]

LET’S LIVE MAGNIFICENTLY: TANQUERAY SHAKES THINGS UP WITH NEW GLOBAL BRAND CAMPAIGN

<strong>LET’S LIVE MAGNIFICENTLY: TANQUERAY SHAKES THINGS UP WITH NEW GLOBAL BRAND CAMPAIGN</strong>

First new global brand campaign since 2018 encourages us to elevate the everyday and to make all our moments, magnificent The latest global Tanqueray campaign invites people to Live Magnificently by actively choosing to make the moment, right now, as special as it can be.  Delivering a mindset of magnificence, the campaign delivers a rallying cry […]

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