Forsman & Bodenfors celebrates drinking “Spots” with Diageo’s Seagram’s 7 campaign Starring Iliza Shlesinger

Forsman & Bodenfors celebrates drinking “Spots” with Diageo’s Seagram’s 7 campaign Starring Iliza Shlesinger

Global creative collective Forsman & Bodenfors continues its longstanding creative partnership with Diageo by crafting a clever new campaign for the latter’s Seagram’s 7 Crown American blended whiskey brand. With “It’s Your Spot,” Forsman & Bodenfors highlights how Seagram’s 7 has expanded its status beyond that of a dive bar favorite into a drink suitable […]

Diageo hires Serendipity2 to deliver insights and go to market strategy for Draught Cocktails innovation

<strong>Diageo hires Serendipity2 to deliver insights and go to market strategy for Draught Cocktails innovation</strong>

Leading food and drink data marketing specialist, Serendipity2 (S2), is delighted to announce it has won global drinks giant, Diageo, as a new client. Initially, S2 will support Diageo to develop a robust go to market (GTM) approach for its innovative draught cocktails technology offering across the On Trade.  CEO of Serendipity2, Peter Flood, comments: “There is […]

SMIRNOFF PRESENTS ‘TRUE ORIGINALS’ WITH GORILLAZ

SMIRNOFF PRESENTS ‘TRUE ORIGINALS’ WITH GORILLAZ

THE WORLD’S NO.1 VODKA¹ MEETS THE WORLD’S MOST SUCCESSFUL VIRTUAL ACT²JOINING FORCES TO EXPLORE, CELEBRATE AND REIMAGINE SMIRNOFF’S HISTORY IN DISTINCTIVE COCKTAIL CULTURE WITH A GORILLAZ SPIN FOUR TWISTS ON CLASSIC COCKTAILS AND A LIMITED-EDITION BOTTLEDESIGNED BY GORILLAZ BAND MEMBERS MURDOC, NOODLE, RUSSEL & 2D Since 1864, Smirnoff has introduced some of the most iconic […]

NEW JOHNNIE WALKER CAMPAIGN MAJORS ON BLACK LABEL

NEW JOHNNIE WALKER CAMPAIGN MAJORS ON BLACK LABEL

Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label.  Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]

GUINNESS “LIGHTS UP THE LOCAL” This Christmas Supporting Pubs

· GUINNESS is lighting up 22 pubs across the country this December to celebrate their returning role as the hub of communities this festive season · The ‘GUINNESS Pub Choir’ will be making their debut in the GUINNESS advert with their version of the classic ‘Always on my Mind’ · The GUINNESS Raising the Bar programme has helped one in three British pubs weather the impact of the pandemic through financial support, staff training and equipment

GUINNESS “LIGHTS UP THE LOCAL” This Christmas Supporting Pubs

GUINNESS “LIGHTS UP THE LOCAL” This Christmas Supporting Pubs