Decide Redesigns Fortnum & Mason’s Entire Tea Range

Decide Redesigns Fortnum & Mason’s Entire Tea Range

Fortnum & Mason approachedĀ Decide (formerly tdg The Design Group) in the Autum of 2011 to redesign their entire tea range to improve shopper navigation at shelf by effectively communicating the various tea categories in a variety of formats (loose tea and tea bags) in an attractive and engaging manner capitalising on Fortnum & Mason’s heritage […]