Holly Willoughby Gives Diet Coke a Makeover to Support ASDA Tickled Pink & Breast Cancer Awareness Month

Holly Willoughby Gives Diet Coke a Makeover to Support ASDA Tickled Pink & Breast Cancer Awareness Month

To mark the start of Breast Cancer Awareness month, Diet Coke and its brand ambassador Holly Willoughby have joined forces to kick off ASDA’s Tickled Pink campaign. To raise awareness of the ASDA Tickled Pink initiative, Diet Coke has hidden ten limited edition pink cans in special Tickled Pink 30x330ml Diet Coke packs, available in […]

Diet Coke’s First Super Bowl Ad in 21 Years Will Highlight Its New Flavors

Diet Coke’s First Super Bowl Ad in 21 Years Will Highlight Its New Flavors

At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today—a 30-second one starring actress Gillian Jacobs and a series of 15-second […]

Diet Coke Launches into 2018 with Full Brand Re-stage in North America

Diet Coke Launches into 2018 with Full Brand Re-stage in North America

After 35 years, America’s No. 1-selling zero-calorie beverage brand is entering a new era. With an updated look, new packaging, the debut of four bold, new flavours and a new campaign, The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look […]

Coca-Cola: ‘We’re Not the Cause of the Obesity Crisis, we’re the Solution’

Coca-Cola: ‘We’re Not the Cause of the Obesity Crisis, we’re the Solution’

Speaking at the British Retail Consortium’s Retail Symposium 2016 event, Leendert den Hollander, VP and general manager of Coca-Cola Enterprises, said that the British soft drink industry had achieved a 14% calorie reduction over the last four years and contributed £11bn annually to the economy. He was also keen to highlight that Coca-Cola has been […]

Diet Coke Feature Absolutely Fabulous’ Edina & Patsy on Can For Movie Deal

Diet Coke Feature Absolutely Fabulous’ Edina & Patsy on Can For Movie Deal

Diet Coke is to release limited edition cans and bottles bearing cartoon versions of ‘Absolutely Fabulous‘ characters Edina and Patsy. The packs will be on sale from mid-June, just ahead of the 1 July release date of the Fox Searchlight Pictures movie of the BBC sitcom. The designs strike one odd note in not picturing […]

Diet Coke Turns Its Fans’ ‘Retweets Of Love’ Into Unique Creative Gifts

Diet Coke Turns Its Fans’ ‘Retweets Of Love’ Into Unique Creative Gifts

For its ReTweets of Love campaign, fans who expressed their love for Diet Coke via Twitter got more than they expected. Coca-Cola surprised selected fans by not only re-tweeting them, but returning their tweets as unique artworks. The campaign was an extension of Coke’s ‘Get a Taste’ Campaign, with artists, Erin Marinovich, Marta Cerda Alimbau […]

Diet Coke Fans Will Do Anything to Get Unique Bottles in New Ad

Diet Coke Fans Will Do Anything to Get Unique Bottles in New Ad

Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour bottles starting Feb. 1. The first-of-its-kind IT’S MINE program extends the brand’s “Get A Taste” campaign by celebrating fans’ unwavering love for the great taste of Diet Coke. Fans can purchase their own Diet Coke IT’S MINE bottle for a […]

Diet Coke Turns Fan Tweets into Artwork on Billboard in Times Square

Diet Coke Turns Fan Tweets into Artwork on Billboard in Times Square

Diet Coke is trying to drum up excitement for the struggling soft drink by turning fan tweets into artwork displayed in unexpected places such as in magazines, on jewelry, and even on a mural in New York City. Called ‘ReTweets of Love’ and created by Droga5, the socially-driven campaign is meant to celebrate and surprise […]

Diet Coke Teams Up With Fashion Guru To Redesign Its Iconic Bottle

Diet Coke Teams Up With Fashion Guru To Redesign Its Iconic Bottle

Diet Coke has announced an interesting collaboration with leading fashion company J.W.Anderson. The London-based brand will redesign its packaging and unveil its new design by the end of July 2015. Founded by Jonathan Anderson, the team drew inspiration from the company’s signature knitwear and bold hyper-realistic photography. The limited edition designer Diet Coke aluminium bottles […]

Coca‑Cola Great Britain To Introduce New “One Brand” Strategy

Coca‑Cola Great Britain To Introduce New “One Brand” Strategy

Coca‑Cola Great Britain (CCGB) announced that it will be unifying the Coca‑Cola portfolio of products – including Coca‑Cola, Diet Coke, Coca‑Cola Zero and Coca‑Cola Life – under a new “one brand” strategy to promote the full choice of Coca‑Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca‑Cola has innovated to […]

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