Diet Coke Teams Up With Fashion Guru To Redesign Its Iconic Bottle

Diet Coke Teams Up With Fashion Guru To Redesign Its Iconic Bottle

Diet Coke has announced an interesting collaboration with leading fashion company J.W.Anderson. The London-based brand will redesign its packaging and unveil its new design by the end of July 2015. Founded by Jonathan Anderson, the team drew inspiration from the company’s signature knitwear and bold hyper-realistic photography. The limited edition designer Diet Coke aluminium bottles […]

Coca‑Cola Great Britain To Introduce New “One Brand” Strategy

Coca‑Cola Great Britain To Introduce New “One Brand” Strategy

Coca‑Cola Great Britain (CCGB) announced that it will be unifying the Coca‑Cola portfolio of products – including Coca‑Cola, Diet Coke, Coca‑Cola Zero and Coca‑Cola Life – under a new “one brand” strategy to promote the full choice of Coca‑Cola variants. Over the years, as consumer taste, preference and lifestyles have changed, Coca‑Cola has innovated to […]

Diet Coke Ditches ‘Hunk’ & Tells Women To ‘Regret Nothing’

Diet Coke Ditches ‘Hunk’ & Tells Women To ‘Regret Nothing’

[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/LBE-DCOK003-0301.webm” width=”560″ height=”315″ splash=”https://www.fabnews.live/wp-content/uploads/2015/01/68809_rsz_2015_regret_nothing.jpg”] In 2015, Diet Coke is excited to announce the launch of ‘Regret Nothing’, a thought-provoking campaign, to inspire women to embrace their impulsive side. The new ‘Regret Nothing’ campaign aims to reflect a fundamental insight into women’s lives today; that the fear of embracing your impulsive side can lead to […]

Diet Coke Prints Two Million Unique Bottle Designs In Different Colours

Diet Coke Prints Two Million Unique Bottle Designs In Different Colours

Coca-Cola Israel and digital agency Gefen Team have recently launched a campaign that had them printing over two million exclusively designed labels for its bottled Diet Coke beverages. Using a special algorithm, Coca-Cola managed to generate millions of different labels in various permutations of colors and shapes automatically for their ‘Stay Extraordinary’ campaign. According to […]

Subway Team with Diet Coke to Offer Fans Exclusive Chance to Meet Taylor Swift

Subway Team with Diet Coke to Offer Fans Exclusive Chance to Meet Taylor Swift

Calling all Taylor fans – now’s your chance to #MeetTaylor! Subway Restaurants and Diet Coke are collaborating to give fans the once-in-a-lifetime chance to meet global superstar and seven-time Grammy Award winner Taylor Swift. “We know many Subway guests and Diet Coke drinkers are passionate Taylor Swift fans too,” said Tony Pace, Chief Marketing Officer for Subway […]

Coca-Cola Canada Serves Sponsorship to Rising Tennis Star Genie Bouchard

Coca-Cola Canada Serves Sponsorship to Rising Tennis Star Genie Bouchard

Coca-Cola Canada has inked a three-year sponsorship deal with ambitious homegrown tennis star Genie Bouchard, from Montreal, Quebec. Led by two of Coca-Cola‘s most recognizable brands, Coke and Diet Coke, the company will leverage Bouchard’s growing profile as one of the world’s most prominent rising young athletes – currently ranked 12th in the world. Coca-Cola […]

Coca-Cola Ads Seem to Reference How There Used to Be Cocaine in its Soda

Coca-Cola Ads Seem to Reference How There Used to Be Cocaine in its Soda

Did you know that when Coca-Cola first launched in the 1800s, it contained cocaine? This ingredient was only removed in 1903 due to growing hostile sentiment about the drug. This controversial heritage was naturally downplayed when Coca-Cola gave itself a wholesome image—however, a new ad campaign that appears to embrace this aspect of the company’s […]

Diet Coke Launches Diet Coke Frost – First Ever Frozen Product By The Brand

Diet Coke Launches Diet Coke Frost – First Ever Frozen Product By The Brand

Warning! A nationwide “frosting” is about to hit the United States, and its cool taste will keep Diet Coke fans chattering well past the winter months. Diet Coke, the No. 2 beverage in the U.S., introduced a new product, Diet Coke FROST.  A great tasting, low-calorie frozen carbonated beverage, this is the first frozen offering […]