Diet Coke Teams Up With Fashion Guru To Redesign Its Iconic Bottle

Diet Coke has announced an interesting collaboration with leading fashion company J.W.Anderson.

The London-based brand will redesign its packaging and unveil its new design by the end of July 2015. Founded by Jonathan Anderson, the team drew inspiration from the company’s signature knitwear and bold hyper-realistic photography.

The limited edition designer Diet Coke aluminium bottles will be part of Diet Coke’s ‘Regret Nothing’ campaign that seeks to “empower people to embrace their impulsive side”.

DietCoke1A limited edition collector’s box set with the newly designed bottles and notebook will be available from 17 August 2015 in Harvey Nichols stores across the UK. The campaign is also the latest in a long list of partnerships between Diet Coke and fashion designers, which include Karl Lagerfeld and Jean Paul Gaultier.

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