Diet Coke Prints Two Million Unique Bottle Designs In Different Colours

Coca-Cola Israel and digital agency Gefen Team have recently launched a campaign that had them printing over two million exclusively designed labels for its bottled Diet Coke beverages.

Using a special algorithm, Coca-Cola managed to generate millions of different labels in various permutations of colors and shapes automatically for their ‘Stay Extraordinary’ campaign.

According to Alon Zamir, vice president of marketing for Coca-Cola Israel, the campaign aims to “convey to Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles.”

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