“I’ve been living Atkins for years,” actor Rob Lowe said in new spots for Atkins Nutritionals, the brand’s boldest attempt yet to position itself as a lifestyle enhancer, not a line of diet foods. Lowe, movie and TV viewers know, wasn’t in need of a diet. He’s never lost weight on the plan, which […]
Weight Watchers UK has launched an inspiring campaign featuring nine of its members, who have collectively lost 42 stone (588lbs), to encourage people to ‘Say Yes’ to the brand’s flexible plan. The content-rich campaign includes a hero TVC spot, Radio, VOD, Digital, PR, Social, CRM and Local Marketing, showcasing Weight Watchers liveable approach to weight […]
It is that time of the year where everyone is looking to shed the extra pounds they put on during the holiday season. To help us ditch the weight Professor Barbara Roll, the creator of the Volumetrics Weight Control Plan, is here to deliver her four quick tips for feeling full and losing weight – and drinking […]
As a new year begins and the thoughts of many Brits turn to the tricky problem of how to alleviate the excesses of the festive season, new research from Mintel reveals we are a nation of dieters, with a massive 55% of Brits – equating to 29 million – having tried to lose weight in […]