At the top of the most visited countries in the world, this summer again the world is heading to France. And for these tourists lacking direction, if there is one place where they will feel at home it is at McDonald’s. To welcome them and make them feel at home, McDonald’s France and its agency […]
PepsiCo’s Bario brand relaunched with a new bottle design and brand positioning, and its first-ever digital campaign. Bario is the first non-alcoholic malt drink in PepsiCo’s global portfolio. The company entered the fast growing malt beverage category in the Kingdom of Saudi Arabia in 2009. The malt segment has seen double-digit growth in retail sales […]
