Viennese Coffee Roaster Julius Meinl and Worldreader are fighting illiteracy one poem at a time this World Poetry Day
As part of its ongoing mission to make the world a better place through poetic inspiration, Viennese coffee brand Julius Meinl has launched its first global CSR initiative for its world-renowned annual poetry campaign Pay with a Poem. This year, Julius Meinl has collaborated with global education charity Worldreader and over 1,000 HoReCa customers register […]
Reflex Nutrition has signed a deal with 20th Century Fox to partner with the release of ‘The Wolverine‘ on DVD as part of its biggest ad campaign to support its Instant Whey PRO protein drink. The print, social, digital and on-pack campaign will encourage people to go to the Reflex Nutrition Facebook Page in order […]
Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist. The campaign will include three online documentaries featuring Wilshere, Adlington and Kenny’s mothers talking about how important eating healthily was when the sports stars […]
