Taco Time Takes on Time Wasters in New Campaign from DNA

Taco Time Takes on Time Wasters in New Campaign from DNA

Armed with hot sauce bottles in their holsters, the Taco Time Time Squad – three time-obsessed taco lovers – are roaming the drive-thru in search of Taco Time customers who are wasting precious minutes by waiting in line. Their mission: To encourage customers to order ahead by downloading the Taco Time NW app. Introduced in […]

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s […]

United Spirits and Diageo could sign deal on Thursday!

Associates close to United Spirits have revealed to DNA News India that this much anticipated deal could be toasted by Thursday, 4th October 2012. Diageo is to pick up a 25% stake in Mallya’s firm, the people said, adding, the deal would be closed in three tranches and could take 5-6 months to complete. Read […]