Lionel Messi Keeps Moving for Gatorade Global Push by TBWA/Chiat/Day

Lionel Messi Keeps Moving for Gatorade Global Push by TBWA/Chiat/Day

In anticipation of FC Barcelona’s UEFA Champions League match against Arsenal, Gatorade announced that Lionel Messi, five-time World Player of the Year, would star in his own Gatorade creative campaign, ‘Messi Don’t Go Down.’ The new campaign debuted with a 60 second TV and digital commercial available globally on Monday, February 22nd. The creative campaign by […]