DOVE Chocolate is launching its biggest advertising effort in recent years. The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year. The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]
Shanghai event for Dove chocolate brand encourages visitors to find their ‘pleasure profile’. Mars, Incorporated has created a multisensory hotel experience in Shanghai that encourages visitors to find their “pleasure profile”. Dove, known as Galaxy in the UK, has set up the well-being activation for “pleasure seekers”. The various rooms throughout the hotel including one […]
Fans of the signature silky smooth taste of DOVE Chocolate will go “nuts” for the brand’s latest product innovation — DOVE Chocolate Covered Dusted Almonds and Cashews. To support the growing consumer trend of seeking a more balanced lifestyle in their food decisions, these delicious almonds and cashews are covered with DOVE Milk or Dark […]
Love stories aren’t always perfect fairytales – but they’re always worth celebrating. As people around the world take a moment to cherish their loved ones on Valentine’s Day, DOVE Chocolate is celebrating love stories that are a little less ordinary. Through an online video series on the DOVE Chocolate YouTube Channel, three couples tell their […]