LYRE’S LAUNCHES INTO 2023 BY SAMPLING TO 20,000 MINDFUL DRINKERS ACROSS THE UK THIS DRY JANUARY®

By on    Beverages, Latest, Non Alcoholic  

<strong>LYRE’S LAUNCHES INTO 2023 BY SAMPLING TO 20,000 MINDFUL DRINKERS ACROSS THE UK THIS DRY JANUARY®</strong>

 Lyre’s, the world’s most awarded non-alcoholic spirits brand, prepares to kick off its second year in partnership with Alcohol Change UK by further amplifying its sponsorship of Dry January®. As a headline partner of the charity’s world-renowned behaviour change campaign, Lyre’s will now cover two categories; Official Spirit and Official Wine Sponsor. It will also be […]

Glacéau Smartwater Urges Drinkers To ‘Hit The Bottle’ For Dry January

By on    Beverages, Latest, Launches, Marketing, Non Alcoholic, Promotions  

Glacéau Smartwater Urges Drinkers To ‘Hit The Bottle’ For Dry January

Coca-Cola brand Glacéau Smartwater has jumped on the Dry January bandwagon, telling consumers to “hit the bottle” in a digital out-of-home ad campaign designed to get them drinking its distilled water. In one execution of the month-long campaign, the copy reads: “Going dry this January? Hit the bottle.” Another reads: “Not drinking this January? You […]