Glacéau Smartwater Urges Drinkers To ‘Hit The Bottle’ For Dry January

Glacéau Smartwater Urges Drinkers To ‘Hit The Bottle’ For Dry January

Coca-Cola brand Glacéau Smartwater has jumped on the Dry January bandwagon, telling consumers to “hit the bottle” in a digital out-of-home ad campaign designed to get them drinking its distilled water. In one execution of the month-long campaign, the copy reads: “Going dry this January? Hit the bottle.” Another reads: “Not drinking this January? You […]