R/GA London is pleased to announce that it has collaborated with McDonald’s and Hachette Children’s Group to help inspire the next generation of young readers with the expansion of the McDonald’s Happy Meal Readers programme. The initiative began rolling out in January 2019 and has been developed alongside the launch of ‘The Treetop Twin’s Adventures’; […]
William Grant & Sons’ UK Brand Ambassador team will be hosting the first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29th October. This event, exclusively for bartenders, features a series of talks aiming to support modern bartenders find their legacy within the industry and equip them with tools, knowledge and insights beyond […]
In 2015, Romania faced an education crisis. Only 40 percent of high school students in the country passed the baccalaureate exam, which is equivalent to the SAT. To help address this nation-wide concern, KFC Romania teamed up with MRM/McCann Romania to launch the Wi-Fi Test Campaign. The campaign aims to offer free Wi-Fi to students if […]
The National Peanut Board (NPB) announced the launch of PeanutAllergyFacts.org, a new website for parents, schools, foodservice executives and manufacturers. The site is designed to provide science-based information about peanut and food allergies, as well as links to resources about effective allergy management. The new site is a key element of a new awareness campaign […]
Starbucks and Arizona State University (ASU) announced the Starbucks College Achievement Plan, a powerful, first-of-its-kind program designed to unleash lifetime opportunity for thousands of eligible part-time and full-time U.S. partners (employees). Starbucks chairman, president and ceo Howard Schultz will host the first Partner Family Forum in the U.S. in New York’s Tmes Center and will join ASU […]
With the craft beverage industry on a stellar rise in recent years, Blue Ridge Community College’s decision to launch a two-year degree program in “Brewing, Distillation and Fermentation” last year seems to make a lot of sense. The program aims to produce a ready pool of skilled workers for the rapidly growing craft beer industry—according […]
Millions of soccer fans have their eyes on the Mexican national team with hopes of a 2014 World Cup qualification. At the upcoming game against Finland in San Diego, 12 teens will join their heroes on the pitch as official on-field ball handlers. The youngsters, who represent the Boys & Girls Clubs of Greater San […]
Dozens of Congolese farmers began the first vegetable harvest this week at the Kitoko Food Farm, a joint project of the Gertler Family Foundation (GFF) and the Fleurette Group. Advanced farming techniques being used at the pilot project are yielding an array of stunning produce that is being sold at nearby markets, helping boost local […]
A newly launched consumer education campaign called Be Berry Aware is helping consumers identify high quality cranberry juices that pack the nutritional benefits they have come to expect from this flavorful beverage. Most people know that cranberries have a multitude of health benefits, but many consumers don’t know which cranberry juices actually have a significant […]
British cooking company, Cookie Crumbles, says the return of cooking and nutrition education in England’s schools will help improve children’s health and well being. Cookie Crumbles has welcomed recommendations in The Department for Education’s framework for the national curriculum, which includes learning about cooking, healthy food preparation and nutrition. The National Curriculum in England – […]