Elite’s Cow Chocolate and BBR Saatchi & Saatchi’s New Ad Hopes to Make Life Sweeter in Israel
News headlines in Israel tend to be somewhat negative. Focusing on the bad news that happens there and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. That’s why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country’s leading chocolate […]