Elite’s Cow Chocolate and BBR Saatchi & Saatchi’s New Ad Hopes to Make Life Sweeter in Israel

News headlines in Israel tend to be somewhat negative.

video-screenshot-3Focusing on the bad news that happens there and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis.

That’s why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country’s leading chocolate brand – Elite Cow Chocolate – teamed with creative agency BBR Saatchi & Saatchi to create a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.


The figure’s faces were inspired by the chocolate bar’s unique shape with its larger cube in the middle.


Advertising Agency: BBR Saatchi & Saatchi
Air Date: 09.10.2016
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Idan Regev
Creative Directors: Sharon Refael, Yaron Perel
Copywriter: Eran (Shushu) Spanier
Social / Digital Director: Idan Kligerman, Maayan Dar
Art Director: Aia Kujnitzy Bechor, Dima Kogan
Group Account Head: Ben Muskal
making-of-1Account Supervisor: Lee Bryn, Daniel Shvartz
Account Executive: Naor Azubel
Head of Production & Content: Dorit Gvili
Production manager: Gali Starkman
Producer: Ayelet Rotman
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Lora Goichman
Planner: Moran Nurok
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
making-of-3Traffic: Avia Ben Ishay
Studio manager: Yaron Keinan

Production: MEYUHAS productions
Director: Oren Meyuhas
Character designer and director of Animation: Michael (Mysh) Rozanov
Director of Animation: Ricardo Werdesheim
Lead Animator: Moran Somer
Animation production: ZAZ Animation Studio
DOP: Benny Mali, Ofer Ben Yehuda
making-of-2Line producer: Ran Pasternak
Offline: Idan Stoler
Music: Knob
Ukulele: Avi Singolda
Singer: Edan Alterman

Client: Strauss Group Elite General Manager Confectionery Division: Eyal Dror
Strauss Group Elite Marketing Manager chocolate category: Tal Ben-Porat
Strauss Group Elite Marketing Manager chocolate category: Talya Babay
‎Strauss Group Elite Brand Manager chocolate category: Idit Maor

Source: BBR Saatchi & Saatchi

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