F&f launch a new tea brand – London Tea from Cafedirect

F&f launch a new tea brand – London Tea from Cafedirect

London Tea boasts an exciting range of fruity and herbal infusions with a difference. The brand has always been Fairtrade, but now acquired by the ethical tea and coffee pioneers Cafédirect, the brand has been taken to the highest ethical standards – now also giving 50% back to the farmers and living the true Cafédirect […]

The Fairtrade Foundation Refreshes Branding Ahead Of Next Five Year Plan

The Fairtrade Foundation adopts game-changing impact narrative

The Fairtrade Foundation Refreshes Branding Ahead Of Next Five Year Plan

Fairtrade has refreshed their brand identity with the goal of capturing the hearts of mainstream Britain by conveying the incredible breadth and scale of impact their movement empowers across the world.  While Fairtrade has succeeded in redefining global standards and established social responsibility on business and shopper agendas, many of us are unaware of the […]

Clipper Teas expands UK’s most natural decaffeinated tea range

Clipper Teas expands UK’s most natural decaffeinated tea range

Clipper Teas, the natural and organic tea brand owned by Wessanen UK, has expanded its range of the UK’s most naturally decaffeinated tea to the Health Food Trade following increased consumer demand. The bolstered range includes two new Fairtrade and organic options: Earl Grey Decaf Tea and Pure Green Decaf Tea, in addition to their Everyday […]

Katie Piper helps to spread Clipper Teas’ Fairtrade Fortnight message

Clipper partners with female influencers to promote Fairtrade Fortnight ‘She Deserves’ campaign

Katie Piper helps to spread Clipper Teas’ Fairtrade Fortnight message

The world’s largest Fairtrade tea brand, Clipper Teas has enlisted support from high-profile activist and television presenter, Katie Piper, to highlight the positive impact of ethical tea production in support of Fairtrade Fortnight. Katie will be acting alongside other influential female influencers such as chef, Melissa Hemsley and yogi, Cat Meffan, to share their favourite […]

Almost Half of UK Shoppers Put Off Buying Ethical Products Due to Being Too Expensive

Almost Half of UK Shoppers Put Off Buying Ethical Products Due to Being Too Expensive

Almost half of all shoppers in the UK are put off buying ethical products because they’re too expensive, new research has revealed. The survey, commissioned by the Fairtrade Foundation ahead of Fairtrade Fortnight also found that 16% of consumers don’t buy ethical products because they “don’t trust claims” made about ethically-sourced products. The new research […]

Piccolo Brings Innovation to the Category with Fairtrade Baby Food Pouches

Piccolo Brings Innovation to the Category with Fairtrade Baby Food Pouches

In April 2017, Piccolo, the Mediterranean inspired organic baby food brand is launching the UK’s first ever range of baby food pouches blended using Fairtrade ingredients. Piccolo Pure is a range of single fruit pouches which have been specially blended for those all-important first tastes. Piccolo Pure Banana and Piccolo Pure Mango are the only […]

Co-op Launches #JoinUs Campaign by Leo Burnett London

Co-op Launches #JoinUs Campaign by Leo Burnett London

The Co-op have launched a new TV advert which promotes the ethical way the business sources its food and its membership scheme, encouraging consumers to join. This 30 second advert brings to life the Co-op way, telling a food quality story which champions its Fairtrade heritage and British sourcing. The ad highlights the Co-op’s membership scheme […]

Co-op launches new “Food The Co-op Way” campaign

Co-op launches new “Food The Co-op Way” campaign

Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by Leo Burnett London, is called “Food The Co-op Way” and spans TV, VOD, outdoor, and press. The TV ad is comprised of vignettes showing lots of different people enjoying a […]

Liberation Nuts ‘Mixes It Up’ For Christmas At Oxfam

Liberation Nuts ‘Mixes It Up’ For Christmas At Oxfam

Liberation Foods, the UK’s first Fairtrade and farmer owned Nut Company, is launching its first seasonal range of snacks into 252 Oxfam shops nationwide from 21st October 2013. Following the successful launch of two new product lines during the summer, coupled with a recent refreshed brand identity, Liberation’s two new winter snacking products include: Fairtrade […]