The Collaborators Rebrands Feel Good Drinks To Give Consumers A Better Choice For Themselves And The Planet

The Collaborators Rebrands Feel Good Drinks To Give Consumers A Better Choice For Themselves And The Planet

Food and drink branding specialists, The Collaborators have repositioned and rebranded Feel Good Drinks to give it a more ownable and purpose-led proposition. The Bristol-based agency has transformed the brand into one that not only tastes good, but does good too.  The brief was to move Feel Good Drinks Co. on from its one-dimensional health […]

Nichols PLC Advises Retailers to Tap into Booming Premium Soft Drinks Sales

Nichols PLC Advises Retailers to Tap into Booming Premium Soft Drinks Sales

Soft Drinks giant Nichols PLC is advising retailers to tap into booming premium soft drinks sales for increased profits this winter. Following significant +34% year-on-year growth, the experts expect this trend to continue into 2018 as consumers seek to treat themselves with extra special every day purchases. With entertaining at home also on the rise, […]